AI-powered car ecosystem in Qatar

A feed depends on having enough new listings to keep it useful. At this stage, Car Market had a small selection and no curated collections. A new layout would not solve the lack of cars, but it could make the rest of the product easier to find.

The design supported a wider product strategy: giving car services a place alongside the marketplace. Search remained easy to reach, while quick actions and service blocks gave people other reasons to use the home screen.

I designed much of this screen myself. The information architecture brought cars, services, and key tasks together, instead of making listings the only starting point. I also designed advertising blocks for different parts of the QIC app. One of those placements is shown on the home screen.

A good photo can make someone open a listing. Before contacting the seller, they may have other questions: Is the price fair? What costs should I expect after buying the car?

The updated listing adds two pieces of context. Market value shows how the asking price compares with the car's estimated value. Estimated costs help buyers plan for expenses beyond the purchase price. Together with the car details, they give buyers more information before they contact the seller.

My design leadership here focused on reviews, feedback, and quality. Another designer created the original listing page; the version shown here includes my portfolio updates.

The dealer page gives buyers a next step. If one car is not quite right, they can explore more cars from the same dealer and learn about the business behind them. I designed most of this page hands-on and later updated it for the portfolio.

Car Market helps people find a car. The Garage, a separate area of the QIC app, helps them manage the cars they have.

It brings vehicle details, documents, and insurance together, with access to related services. These two areas meet different needs, but both belong to the wider car ownership experience in QIC.

Services such as car washes and rentals depend on agreements with local partners. They become available over time, so the design needs to make room for them as they arrive.

I proposed a shared navigation model and worked with the design-system team to develop it. The interaction design follows a few clear rules: quick actions lead to the main tasks, Back works consistently between screens, and a tab bar appears only where a product needs its own main sections.

This gives each area a familiar structure without forcing every service into the same layout. Car Market was the starting point for an approach intended to work in other QIC areas, including travel and health.

Components from the home screen and car listing became part of the design system. Other teams reused them, so the work helped more than one product. It also gave teams a shared starting point for new screens.

Cross-platform design brought another challenge. QIC Car Market runs on four platforms and supports two languages, including Arabic with right-to-left layouts. That means working with several versions of the same interface.

I compared typefaces and selected a common one for the new designs. It supported both languages and reduced the number of font choices teams had to maintain. The aim was a more consistent visual design across platforms, while still allowing for different layouts and reading directions.

During [measurement period], Car Market grew across four measures:

• Monthly active users: [before] → [after]
• Number of listings: [before] → [after]
• Contacts per day: [before] → [after]
• Contact rate: [before]% → [after]%

Source: [measurement source]. Contact rate: [definition of the metric].

These are product-wide results from the work of design, product, engineering, and business teams. They do not measure the effect of individual screens.

The design work gave Car Market a new starting point, more useful information for buyers, and shared components for other teams. It helped the product offer more than a feed of cars for sale.

A separate opening-screen concept explores the first moment of entering the QIC app. It is for the whole app, not just Car Market, and is shown as a concept rather than a released feature.