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UI still matters,
UX should be emotional,
Storytelling is King.

Belgrade-based creative Lead Product Designer with a systems mindset, strong product design vision, and empathy as a superpower.
✦ Currently, I help venues to boost their business as a Founding Designer at Dinn.app, an AI-powered platform for cafes and restaurants.
✦ Previously, I led UI/UX designers and UX writers to craft empathic design and storytelling for game-changing projects at Alfa Bank.
✦ Before that, I was Lead Product Designer at Yandex, where we were building the best automotive classified Auto.ru.
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✦ 13 years of design ✦ 5 years of leadership
Stunning new look for Alfa Bank's main website ✦ Art direction, UX, B2C+B2B
Boosting precious metal account openings with gorgeous visuals ✦ Art direction, UX, B2C
0→1: Dinn.app — an AI-powered admin panel for cafes and restaurants ✦ Product design, Design system, B2B
0→1: Transforming tips experience with Dinn.app — a chat-based digital menu ✦ Product design, Design system, B2C
Alfa Pay: Creating an emotional experience for cashless payments ✦ Art direction, UX, B2C
Designing top automotive digital media: 0→200k users in the first year ✦ UI/UX, Desktop/Mobile
Auto.ru app by Aleksei Grigorev
Yandex's 4 million DAU automotive classifieds ✦ Product design, Design system, Mobile, B2C
My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦
Dark Mode Magic - Figma plugin by Aleksei Grigorev
0→1: Dark Mode Magic — Figma plugin for dark mode with 110K users ✦ Design, Development
Emotional design team
Emotional Design Team from scratch in a 10K employee corporation ✦ 6,7K views
Design
Design test: 5 essential tips for product designers ✦ 6,3K views
Key insights about messengers and banking
10 key insights on messengers and banking: a comprehensive study ✦ 6,8K views
Alfa Bank's website design
3 design solutions that boosted revenue by 4 million rubles monthly ✦ 33K views