UI still matters,
UX should be emotional,
Storytelling is King.
Belgrade-based creative hands-on Head of Design with a systems mindset, strong product design vision, and empathy as a superpower.
Show more
✦ Currently, I help venues to boost their business as a Founding Designer at Dinn.app, an AI-powered platform for cafes and restaurants.
✦ Previously, I led UI/UX designers and UX writers to craft empathic design and storytelling for game-changing projects at Alfa Bank.
✦ Before that, I was Head of Product Design at Yandex, where we were building the best automotive classified Auto.ru.
Boosting precious metal account openings with gorgeous visuals ✦ Art direction, UX, B2C
0→MLP: Dinn.app — an AI-powered admin panel for cafes and restaurants ✦ Product design, Design system, B2B
0→MLP: Transforming tips experience with Dinn.app — a chat-based digital menu ✦ Product design, Design system, B2C
Alfa Pay: Creating an emotional experience for cashless payments ✦ Art direction, UX, B2C
Designing top automotive digital media: 0→200k users in the first year ✦ UI/UX, Desktop/Mobile

Yandex's 4 million DAU automotive classifieds ✦ Product design, Design system, Mobile, B2C
My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦