UI still matters,
UX should be emotional,
Storytelling is King.
Creative hands-on Head of Product Design with a systems mindset, strong product design vision, and empathy as my superpower.
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✦ Currently, I’m actively vibe coding personal projects while exploring my next Product Design Manager, Lead Product Designer, or Head of Product Design role.
✦ Led Product Design for the best Qatari Car Marketplace at Qatar Insurance Company.
✦ Led 40+ person team of UI/UX designers and UX writers to craft empathetic design and storytelling for game-changing B2C and B2B projects at Alfa Bank.
✦ Previously, led Product Design at Yandex’s automotive classifieds Auto.ru
Boosting precious metal account openings with gorgeous visuals ✦ Art direction, UX, B2C
0→MLP: Dinn.app — an AI-powered admin panel for cafes and restaurants ✦ Product design, Design system, B2B
0→MLP: Transforming tips experience with Dinn.app — a chat-based digital menu ✦ Product design, Design system, B2C
Alfa Pay: Creating an emotional experience for cashless payments ✦ Art direction, UX, B2C
Designing top automotive digital media: 0→200k users in the first year ✦ UI/UX, Desktop/Mobile
Yandex's 4 million DAU automotive classifieds ✦ Product design, Design system, Mobile, B2C
My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦




