UI still matters,
UX should be emotional,
Storytelling is King.

Hey! I'm a hands-on Head of Product Design with a systems mindset, strong product design vision, and empathy as my superpower. I create emotional UX across embedded finance, marketplaces, vertical SaaS and hospitality: banking in a messenger, payments in a marketplace, tips at a restaurant table.

✦ Right now I'm building side projects and looking for my next Lead or Head of Product Design role.

✦ At Qatar Insurance Company I led product design for the QIC car marketplace: 20% more click-throughs to listings, twice as many people solving their problem without support, and half the prototyping time after I moved early design work to AI.

✦ At Alfa Bank I led a 40-person team of designers and UX writers in a bank with 6.3M digital clients. We put banking inside a messenger (275K new active users in 3 months).

✦ At Yandex I led product design for Auto.ru, a car classifieds site with 4M daily users: the listing form got 50% faster to fill in, and cars started selling 12% faster.

✦ On the side I build design tools used by 130K designers, and I mentor others.

Think outside the app: designing boutique hospitality UX ✦ Product design, B2C

Stunning new look for Alfa Bank's main website ✦ Art direction, UX, B2C+B2B

Boosting precious metal account openings with gorgeous visuals ✦ Art direction, UX, B2C

0→MLP: Dinn.app — an AI-powered admin panel for cafes and restaurants ✦ Product design, Design system, B2B

0→MLP: Transforming tips experience with Dinn.app — a chat-based digital menu ✦ Product design, Design system, B2C

Alfa Pay: Creating an emotional experience for cashless payments ✦ Art direction, UX, B2C

Designing top automotive digital media: 0→200k users in the first year ✦ UI/UX, Desktop/Mobile

Yandex's 4 million DAU automotive classifieds ✦ Product design, Design system, Mobile, B2C

My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦ My publications ✦ articles ✦ plugins ✦

0→1: Dark Mode Magic — Figma plugin for dark mode with 130K users ✦ Design, Development

Emotional Design Team from scratch in a 10K employee corporation ✦ 10K views

Design test: 5 essential tips for product designers ✦ 13K views

10 key insights on messengers and banking: a comprehensive study ✦ 8K views

3 design solutions that boosted revenue by 4 million rubles monthly ✦ 695K views

UI still matters, UX should be emotional, Storytelling is King.

UI still matters,
UX should be emotional,
Storytelling is King.